For California Cactus Center, a family-owned nursery with a rich history in succulents, I led a brand makeover to craft a compelling narrative across website, social media, mailers, and merchandising. Drawing on warm, earthy tones like greens, browns, and sunny yellows with bold Rockwell typography, the design echoes their legacy of unique global plant offerings while emphasizing community bonds, knowledge-sharing, and the joy of nurturing—transforming the visual identity into something inviting and supportive that resonates with plant lovers. The result helps CCC tell its story of dedication and vibrant connections, making succulents feel approachable and beautiful for everyone.
