For KOKONUT, a playful dairy-free coconut pudding brand, I crafted an identity blending innocence and magic to appeal to health-conscious consumers seeking simple, quality treats. Using a vibrant orange palette with neutral tones, whimsical astronaut illustrations, and bold typography, the design highlights optimism, purity, and fun—positioning it as a "guiltless, out-of-this-world" indulgence. Assets include logos, packaging for flavors like original and mango, and merch like bags and tags, all aimed at building authentic connections with an aspirational, wellness-focused audience.
